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Social Media Marketing

Social media is a web of unlimited opportunities and options to influence your audience,the broad description of social media can be a media where every one can share views,news,photos,videos and podcasts accompanied by a voting process.

With Social media the Democracy on the web,People from various fronts are actively connecting with each other and talking everything under the sky,it is a web of information that is collected in a collaborative manner.the likes of Forums,message boards,weblogs,wiki,podcast,pictures and video are various forms of social media

Examples of Social Media

  1. Google+
  2. Wikipedia
  3. MySpace
  4. Facebook
  5. Youtube
  6. Twitter
  7. LinkedIn
  8. Flickr

Advantages of Social Media Marketing

  1. Interactive Medium
  2. Cost Effective
  3. Easy to Approach Targeted Audience,Demography
  4. Lead Generation
  5. Adds Great value to your Marketing Campaign as you can know lot of information about leads
  6. Know who your customers are and where they come from

Major Social Networks

Facebook: Current king of Social media,hosts a range of social applications,over 1 billion users and still counting,market value rose after tie-up with microsoft,can sync adverising oppotunities using Microsoft Adcenter

Myspace: Similar to Facebook,user can update their status,set mood,write blog posts and create a personlised presence on web.popularity of myspace is on wane after the Emergence of Facebook.

Twitter: Limited social network when compared to Facebook,its simple infrastructure that allows users to share 140 character messages with other users is a advantange,A user can follow other Twitter users to get real time updates from hem.

LinkedIn: Largest and Prominent social network for Business World,More controlled than other social networks,more often used for qualified,surgical introductionss to individual businesses.

Youtube: Worlds Most popular video sharing and viewing site,acquired by Google in 2006,Users or Companies can establish a profile to upload videos or establish own channels.

Flickr: Specialised Social Network,focused primarily on sharing photos and friends.